Is email marketing still effective? Over 40 years of history says yes

Business
If your inbox is a little busier these days, it’s because plenty of companies are diving head first into email marketing.

Recent trends and statistics demonstrate that email marketing for lead generation is on the rise – but how fresh is this strategy? It depends if you consider 44 years “fresh.”

The origin of email marketing dates back to 1978, when Gary Thuerk sent an email blast to 400 people as a way to advertise digital devices. His results? A whopping $13 million in sales. Since then, it has continually evolved into an undeniably effective tool.

Email marketing is expected to reach $11 billion in revenue by 2023 – perhaps a sign you should give it a try. To get started, click here.

– Trey Adams, WordWrite, The Pittsburgh 100